Michael: so that you framed this as activation, retention, and commitment? I suppose, are you able to help simply type of define exactly what they are, I guess, the way they are split? Just how youвЂ™re defining вЂactivationвЂ™, like, вЂњI would like to be sure you do it and stick to it,вЂќ i do believe is just exactly how some people would types of think about retention or commitment, but those appear to be various pieces.
Kristin: Well, вЂactivationвЂ™ is actually the use that is initial of item, right? Therefore, with regards to credit cards, you will be delivered a charge card, however if you donвЂ™t actually use itвЂ¦
Michael: They donвЂ™t obtain a scrape of my end, therefore itвЂ™s perhaps maybe maybe not working, right?
Kristin: Appropriate, they are able to retain you as a client, as youвЂ™re not using it in you still have the card, but.