She may have contacted among the exclusive introduction agencies, which prided themselves on having sage and ruthless peoples matchmakers to weed out of the less effective, for the joining charge of between £600 and £2000. But also for Elaine, these agencies “were too were and posh”“for those who was indeed in Oxford and Cambridge”. Dateline’s slogans, such as for example “Don’t gamble on finding your perfect partner”, additionally resonated with a generation increasingly devoted towards the miracles of technology.